Orsborn Partners

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Thursday, October 4, 2012

Coming Home to SRI!

I guess I just couldn't stay away. After leading new business at Burson-Marsteller in NYC and consulting through Orsborn Partners, it feels like coming home to rejoin Catherine Bension and the great team at SelectResources International. As many of you know. I spent much of the last decade with SRI building the PR agency search practice into the most active in the country. The firm, called the "Google" of agency search by AdAge, continues to handle many of the top searches in the U.S., and we're already seeing significant interest from clients to use our PR-specific services. For marketers, we look forward to helping you find the right agency match for your needs. For agencies, I'm sure we'll be working with you again on some exciting business opportunities.

3:48 pm pdt

2012.10.01

Orsborn Resumes Role at SRI

Santa Monica, Calif. Dan Orsborn has resumed his position as senior partner with SelectResources International (SRI) to lead the firm's public relations agency search practice. Previously, Orsborn was Managing Director of U.S. business and client development for Burson-Marsteller in New York. Before that, he was Managing Partner at Orsborn Partners, a consulting firm working with marketers and agencies.

Orsborn first joined SRI in 2002 and managed dozens of PR agency searches before departing in 2009. Named a PRWeek industry "Power Player" in 2008, he has led searches for many top brands including: Walmart, Nike, Gap, Darden Restaurants (Olive Garden and Red Lobster), New Balance, California Milk Advisory Board. Old Navy, Outback Steakhouse, California Avocado Commission, Discover Financial Services and one of the largest global PR agency searches in history for Intel.

"We are delighted to welcome Dan back home to SRI," said Catherine Bension, CEO of the company. "His deep knowledge of the PR space and ability to manage successful agency searches have garnered both the respect of the PR industry and the appreciation of his many happy clients."

"It's great to be back working with Catherine and the first-rate team at SRI," said Orsborn. "I’m proud of my history with SRI and glad to once again be affiliated with the firm.”A public relations veteran, Orsborn has more than 20 years in the industry including managing the Los Angeles office of Porter Novelli and Edelman affiliate firm The Orsborn Group in San Francisco, among others. He is a recipient of Public Relations Society of America's "Silver Anvil." Orsborn will work from the company's offices in Santa Monica.

About SRI: Called the “Google of Consultancies” by AdAge, SelectResources International is a management consulting company that specializes in helping marketers find and nurture optimum partners in communication. Since its inception twenty years ago, SRI has established itself as the premier strategic search consulting firm in the country, having managed and completed over 500 reviews, searches and projects involving over $20 billion in media billings.

Latest News: Check out Dan's latest insights on agency search best practices and business development at the "PRWeek Columns" and "News" tabs.

Dan Orsborn, PRWeek